About Us

How We Got Started ✨

I looked into the products marketed at newborns and young children. I was trying to find something that would really inspire my son in an entertaining way.

Unfortunately, the vast majority of what I found wasn't right... Poorly constructed toys, mind numbing tv shows and books that missed the mark.

We decided to do something about it.

We didn't want our products to be too preachy as we worried that wouldn't resonate well with children. So we focused on developing entertaining, fun and exciting stories that explore important life values.

Values like friendship, acceptance of others and persistence (with a lot more on the way)!

We work with incredible authors and teachers to develop products we are truly proud of.

All of our books are fun to read aloud, which makes them enjoyable for parents to read too. And let's be real, us parents do a lot of the reading!